Data Analyst

Nikon is a world-leading provider of imaging products and services. Its innovative optics technology—from consumer to professional cameras, lenses to system accessories, healthcare optics, and sports optics —is powered by over 100 years of experience. Globally recognised for setting new standards in design and performance, Nikon’s revolutionary series of mirrorless cameras and NIKKOR lenses represent a new dimension of optical performance.

 

Nikon is committed to leading imaging culture and increasingly embracing the potential of digital solutions and data, which help our customers to master their craft, find the best equipment and inspire and support. Its award-winning equipment empowers photographers and videographers to realise their creative vision at the highest level.

About the role

We are looking for a talented, insight-driven Data Analyst to join our European Digital Marketing team at Nikon Europe B.V. 

You will be the go-to expert for delivering high-quality marketing performance insights that drive smarter decisions across channels including email, social media, web, and paid advertising. Your analysis will help us improve customer understanding,  optimize campaigns, improve user journeys, and strengthen customer engagement. 

This role focuses on customer data,  media and channel performance analysis, clear reporting, and dashboard creation (primarily in Power BI), with practical tagging and measurement governance. You will also play a key role in automation, measurement governance and privacy-compliant data practices. 

Main Responsibilities 

Insights & Performance Optimization

• Deliver and interpret analytical insights that inform and influence key decisionmakers

• Translate complex data into clear, compelling stories and actionable recommendations

• Analyze campaign and channel performance (email, social, search, paid media, website) to identify trends, opportunities, and risks

• Conduct analyses on customer behavior, segmentation opportunities and funnel bottlenecks

• Contribute to advanced measurement approaches like attribution and marketing mix modelling

Reporting & Analytics Maturity

• Build, maintain, and continuously improve Power BI dashboards to track digital marketing performance and customer insights

• Automate routine reporting to increase efficiency and consistency across markets

• Drive analytics maturity uplift through improved methodologies and best practices

• Produce regular and ad-hoc reports for marketing stakeholders and senior leadership

Measurement & Data Governance

• Define measurement plans and reporting frameworks in collaboration with stakeholders

• Manage tagging governance and create clear tagging specifications

• Ensure privacy- and consent-compliant measurement in line with regulations and internal policies

• Support implementation and validation of tracking via tools such as GTM and GA4

Stakeholder & Partner Collaboration

• Work closely with marketing teams, Senior Management and the D2C team to translate business needs into analytical solutions

• Coordinate with external partners and agencies on reporting and dashboarding initiatives and optimizing Data Studio dashboards

• Act as a trusted advisor on data-driven decision-making across the organization

Requirements:

Required Profile

• Bachelor or Master's degree in the field of Business, Marketing, Statistics, Economics, or related field

• 3-5 years experience as a data analyst or in a related field

• Experience finding, cleaning, and transforming data to build reports, dashboards, and/or data assets

• Strong experience building and maintaining dashboards in Power BI

• Experience defining metrics, measurement plans and reporting frameworks for marketing campaigns

• Comfortable working with marketing teams and external agencies to translate business questions into analytic solutions

• Experience with Data Studio and managing external dashboarding partners

• Expert with digital analytics platforms (e.g., Google Analytics / GA4) and tag management basics (Google Tag Manager)

• Experience communicating and advocating with analytical insights to high-level audiences to inform decision-making

• Excellent verbal, written and presentation communication skills (fluency in English required, other languages desirable) with people at all levels

Nice to have

• SQL skills sufficient to extract and aggregate data for reporting and analysis

• Experience with large-scale data environments and advanced analytics methodologies

• Familiarity with attribution modelling or marketing mix modelling

• Experience in automation of reporting and scalable data solutions

• Understanding of privacy, consent management and data governance principles

What we offer you

• A challenging and rewarding role in a globally recognized organization.

• A collaborative and inclusive work environment.

• The chance to work at Nikon's European headquarters in Amstelveen, a vibrant and inspiring location.

• Good secondary employment conditions, including a fully paid pension by the employer.

How to apply

If you’re ready to take your career to the next level, we would love to hear from you! You can send your CV and short motivation letter to Alex Damen, Recruitment Business Partner. If we think you are a good fit, we will contact you for an introductory interview with our recruitment team.